It’s not a gimmick when we say that at Orange Frazer, each book is unique. We mean this literally, because every single Orange Frazer book is totally different. Our book design services don't include templates or package-design deals, which means that each image has been individually photo-corrected, each page has been individually formatted, each cover has been individually ushered from concept to bookshelf. Brittany, our lead designer, spends weeks (and sometimes months) drafting, sketching, brainstorming, redoing…and redoing again.
We’ve been known—over the course of many weeks or months spent on a particular project—to leave a few “signatures” along the way. So here they are: the fun (and wacky) things you’ll find hiding in Orange Frazer books:
Just a Car Salesman. Jeff Wyler is known for his numerous successful dealerships over several decades, and the parade of car models across the cover seemed a fitting way to honor that legacy (in both time and diversity). And if you look closely (and know your automobile trivia), you’ll see that our publisher’s very first car, a 1978 Dodge Challenger, made the lineup.
Revealed: Columbus: The Story of Us. In 2012, Columbus celebrated its bicentennial year with all of the celebratory fanfare befitting a prosperous and growing Ohio city. We were commissioned to publish the book honoring this celebration, working with Jamie Greene of ACP Visioning + Planning to make it a reality. Fun fact: Jamie loves bison, and for his Halloween costume that year, dressed as bison for the “bison-tennial.” In honor of Jamie, we included a small bison on the OFP logo on the back cover.
Harriett’s Homecoming: A High-Flying Tour of Cincinnati. This book, by Susan Levine, boasts illustrations by Columbus-area artist, Erin Burchwell. Her layered watercolors lend depth and vibrancy to each page. As a tribute to the Queen City (once the pork capital of the USA), Erin included a pig in every single illustration. Don’t believe us? Try finding all of them (it’s not easy).
Chad: I Can’t Be Stopped. Chad Johnson of the Cincinnati Bengals worked with us on his memoir, I Can’t Be Stopped. For the cover, we used a profile shot of Chad, in which you see his chin resting on his hands. After this photo was taken, Sarah (our production manager) noticed that Chad’s fingernails were in terrible shape. She insisted that they be cleaned up for the cover. It was too late to reshoot, however, so our designer went to work trimming—and reshaping—them on Photoshop.
Stirrups. It’s not often that you are asked to publish a gynocologist’s memoirs. The cover for this one was particularly challenging. Putting actual stirrups on the cover would be provocative (and off-putting). And no one wants to see a WebMD-style stock photo. A conceptual cover was key. Brittany took a brief field trip to a local jewelry store for inspiration, and came back with photos of charm bracelets and the willpower to design (from scratch) her own symbolic charms. She successfully did this, and I bet you won’t guess which charms are real, and which are her creations (she’s good).