Lessons Learned from Thirty Years of Orange Frazer Press Book Publishing

Part One:

General Business Lessons

1.    If you start a company and have no staff to answer the phone, act like there are more people by pretending to be three different people. (This only works until you confuse yourself on a two-line phone.)

2.    A building that looks like a Turkish prison is not welcoming to new authors.

3.    Being too busy to put up a sign with your business name can be a good thing if you get a pretty mural painted instead.

4.    A business located on a second floor with no elevator means you only work with healthy authors and clients (mostly).

5.    Backing up a fifty-three-foot semi into an alley to unload pallets into the warehouse is an art for most truck drivers. Canadian drivers do it best.

6.    Canadian drivers will help unload the truck. U.S. drivers will not. (Thought: Just nice folks or if they hurt their back they have guaranteed health insurance…)

7.    Know a great local forklift driver.

8.    Once you have a staff, make sure everyone can cover for everyone else. This does not include the forklift driver.

9.    Make sure your warehouses don’t leak.

10. Start a business about which you know nothing so you can take a lifetime to figure it out. You will never be bored.

11. Never say you can’t do something. Find someone to teach you how to do it.

12. Learn the new/newest technology, even if it makes your eyes cross when your IT guy tries to make you understand and he’s explained it ten times.


Part Two:

Specifically, Book Publishing Lessons

13. If former Cincinnati Reds broadcaster Joe Nuxhall (RIP) wanted to go out back to smoke when he wasn’t supposed to, we should have let him. He can yell loudly.

14. If former Ohio State University quarterback Art Schlichter wants to sell you OSU tickets, don’t buy them.

15. If former Cincinnati Bengals wide receiver Chad Johnson wants to call you ‘Mom’, let him, or he won’t call you anything.

16. Baseball legendary catcher Johnny Bench has hands twice the size of our Sarah’s hands, but he’s not twice the height. (Still a befuddlement.)

17. China will not print a book with the image of the Dalai Lama in it.

18. Chinese printers will get into big trouble if they print a book with the Dalai Lama in it.

19. Opening a fresh box of color books from the printer to inhale the delicious aroma of new ink is not unique to just this publisher and it probably kills brain cells.

20. Even a real falcon doesn’t bring folks to a book signing.

21. A great employee is one with whom you entrust your pets when you’re on vacation.

22. Working with billionaires on books is just like working with non-billionaires on books.

23. If one of your books makes it to the bestseller list of the Washington Post Book World, frame that newspaper page. 

24. People who write and love books are a sweet, intelligent, kind, thoughtful group of folks. (Okay, 99 percent.)

25. Books are not going away.

26. It takes less time to make a list about a thirty-year anniversary than it does to create a book about it.


Part Three:

And, Even More Specific Editorial Lessons

27. Fifty percent of everyone misspells pop culture references.

28. When a writer says his manuscript is error-free because his/her English major cousin proofread it, proofread it again.

29. Some writers believe that the comma is a decorative element to be sprinkled casually around the page.

30. Only use three exclamation points in your lifetime. When you die, two of them should be left unused, unless you’re author Phil Nuxhall and then use as many as you like because no one should dampen that kind of enthusiasm.

31. Make sure that the place where you lunch most often has a bar copy of the Chicago Manual of Style to be used to settle lunchtime grammatical disputes.

32. Accept misplaced modifiers as a chronic toxin affecting, well, almost everyone.


Part Four:

Possible Wisdom

33. When asked how Orange Frazer has lasted thirty years in such a short-lived profession, say that the tranquility of the hinterland can focus the mind wonderfully.

34. What kind of book do you have when nobody dies in the making of it? 

35. When asked to write thirty things you’ve learned from thirty years of book publishing, write thirty-five and call it ‘Optimism.’

Make Big Money Writing Short Paragraphs!

By John Baskin

It was the first (and probably last) annual Nowhere Else Writing Workshop competition in which I asked participants to write an impromptu paragraph of their day thus far; coming into Nowhere country, if you will. Fifty bucks for the best one. The surprise was that the Orange Frazer Press staffers couldn’t decide on just ONE paragraph, and chose three instead, while fretting mightily over another large handful of good impromptus. 

Marcy voted for Conrad Detwiler, in spite of the unsavory whiff of nepotism (one of the clan of Nowhere brothers).

“Made me laugh,” she said.

Good enough. 

Sarah liked Joules Evans, who said the festival was “like the yellow bus pulling up to your drive on the first day of school.” And there was Dave Fournier, who started out from Philly with Josh Ritter but soon abandoned him on the side of the turnpike.
“No traveling companion should expose the other so quickly,” he said, by way of explanation.

There were many nice lines. “As long as it doesn’t become the Somewhere Else Festival,” said Elizabeth Copas’s mother, taking note of the storm clouds on the way in. “My parents had risen at what I would guess was the Hour of Responsible People,” wrote Kelley Bell, and Ann Bell Worthy said that if you listened closely enough, you could hear the Nowhere grass growing. 

DeAnne LeBlanc, staving off a six-hour drive, complained of getting older, then watched her children stir awake and said, “I fill with joy that they will soon experience the beauty of music that I fell in love with when I was eighteen years old. Life, full circle.” 

And Kathy Jones: “The harmonies feed us.”

Dave Sheffield from somewhere in Ontario said, “Dear Ohio, you’ve exceeded my expectation…” And: “Thank you for your patience.”

Ohio IS a patient state, and our natural prose style is cautious, a bit sedate, but we tend to have good manners, even if it costs us. “If you’re looking for fun and do not particularly need wind, sand, or an ocean, come to Ohio,” our friend Laura Pulfer said once, suggesting a slogan. And among other things, we have Nowhere, which is more Somewhere than you’d first think. The workshop attendees seemed to think so. 

Here’s three good ones, among many good ones…


Joules Evans

It feels like Nowhere Else. Or maybe somewhere else? Some other time? Driving over the hills and through the woods—not to Grandma’s house. Butterflies. That’s what it feels like. Not the literal kind. The kind that do somersaults in your belly when you were seven years old and the yellow bus pulled up to your drive on the first day of school. That’s what driving to Nowhere Else feels like to me. Butterflies in my belly. The kind that try to escape but sit stuck in my throat on their way out when the teacher says, “Joules Evans?” Present. That’s what it feels like. Being here. It’s a gift. To be here. Here again. Still here. Here is like Nowhere Else.


Conrad Detweiler

Fourteen hours in a truck, plus tomatoes, plus five hours of sleep, plus a quad-espresso
X-hot cream equaled a seminar whose speaker said beforehand “…Don’t know; I make it up as I go along.”


Dave Fournier

An hour out of Philly, it was Josh Ritter. I was heading Nowhere with no one, and his easy Southern drawl seemed to be a good first companion. His stream of consciousness ramblings about memory, God, and love became a thin blue stream, flowing alongside and intermittently merging with my own flow of contemplation. Josh raised me to Zion and then crashed me suddenly back on the Pennsylvania Turnpike with the words “Only a full house gonna have a prayer.” He knew the house I was speeding away from was empty, and I hoped I might be heading towards some kind of prayer. No traveling companion should expose the other so quickly. I stopped and politely invited Josh out of the car. He sheepishly apologized but it was too late. He grew smaller and dimmer as I drove off down the midnight highway. My car was now filled with unbridled cowboys and cowgirls, and their incessant punning about their trucks, dogs, drink, and exes soon had me heading Nowhere in an easier fashion.


"Lilly & Tom" by John Baskin

As I watched the Super Bowl Sunday night, I kept thinking of my old friend Lilly, who’d left us five years ago at the age of 95. Lilly, with everything about her growing fragile except her Tom Brady/Patriots’ fandom, had been brought by her daughter Marcy from Sharon, Massachusetts, a few years before. And out here, she’d become an immigrant in a strange country filled with goyisher Bengals’ fans who, like some primitive and persecuted sect, persisted in their idolatry without any hope of salvation. Some of us speculated it caused her final decline, although in all likelihood, it was her secret trips to the deli for corned beef. 

But, my gosh, she would have been so happy Sunday night that she wouldn’t have complained about her puréed supper. (Her unimaginative servers, if they weren’t watched, might have puréed her place mat.) She would have done her little wheelchair dance with her friend Annie, and she would have slept the sleep of the blessed (which included all Patriots’ fans, an entire country watched over by Brady and providence).

She was coy about her own fandom, though. It was never the unabashed deification of the ordinary fan, rather it was something more subtle, a kind of knowingness, as though she’d had Tom over to her condo for tea, and he’d told her something about upcoming strategy that no one else knew but the two of them. Sometimes, it was simply an aunt’s pleasure at her barely understood nephew’s athleticism. Whatever form it took, it elevated her in the presence of the Bengalis, who lurked about in their tattered orange-striped rags, always banished off television just after the holidays. She never gloated, though. She simply knew

She’s back in Sharon now, at the memorial park, and close enough to the Patriots’ stadium to hear the faithful cheering on Sundays. What dedicated Brady fan could have wanted a better place?

Nice watching the game with you, Lilly; sorry about the corned beef…

Count the Seven Fruits of Israel: Before and After

One of our favorite parts of the publishing process is the joy of bringing a client's project to life. When our custom book client, Polly Jordan, came to us with her fun idea for a lift-the-flap children's board book, we were excited to do just that. In order to better explain her vision, Polly showed us her mock-up of Count the Seven Fruits of Israel, which she delicately made by hand out of cut paper. Working with her unique concept and colorful paper-cut illustrations, we were able to make her idea into a reality. Along with the creation of die-cut flaps, the client also desired the addition of a handle that would allow small children to carry the book along more easily. The following before and after images highlight this transformation process. 

Here you can see the mock-up cover on the left beside the final cover on the right. 

One can compare an interior spread from the initial mock-up with the finished product below. We take pride in quality manufacturing and materials, which were especially crucial in the function of the flaps, handles, and rounded corners. 

Here is a more detailed look at a flap, which opens to reveal the inside of the pomegranate.

This is another before-and-after look at a different spread. The integration of the glossary directly onto the background and the addition of a scroll behind the verse added interest to these pages. 

You can purchase Count the Seven Fruits of Israel on our store. Have a book idea you would like to make tangible? Learn more about our work, and we would love to help you create a professional, quality product that stands the test of time.