"Lilly & Tom" by John Baskin

As I watched the Super Bowl Sunday night, I kept thinking of my old friend Lilly, who’d left us five years ago at the age of 95. Lilly, with everything about her growing fragile except her Tom Brady/Patriots’ fandom, had been brought by her daughter Marcy from Sharon, Massachusetts, a few years before. And out here, she’d become an immigrant in a strange country filled with goyisher Bengals’ fans who, like some primitive and persecuted sect, persisted in their idolatry without any hope of salvation. Some of us speculated it caused her final decline, although in all likelihood, it was her secret trips to the deli for corned beef. 

But, my gosh, she would have been so happy Sunday night that she wouldn’t have complained about her puréed supper. (Her unimaginative servers, if they weren’t watched, might have puréed her place mat.) She would have done her little wheelchair dance with her friend Annie, and she would have slept the sleep of the blessed (which included all Patriots’ fans, an entire country watched over by Brady and providence).

She was coy about her own fandom, though. It was never the unabashed deification of the ordinary fan, rather it was something more subtle, a kind of knowingness, as though she’d had Tom over to her condo for tea, and he’d told her something about upcoming strategy that no one else knew but the two of them. Sometimes, it was simply an aunt’s pleasure at her barely understood nephew’s athleticism. Whatever form it took, it elevated her in the presence of the Bengalis, who lurked about in their tattered orange-striped rags, always banished off television just after the holidays. She never gloated, though. She simply knew

She’s back in Sharon now, at the memorial park, and close enough to the Patriots’ stadium to hear the faithful cheering on Sundays. What dedicated Brady fan could have wanted a better place?

Nice watching the game with you, Lilly; sorry about the corned beef…

Count the Seven Fruits of Israel: Before and After

One of our favorite parts of the publishing process is the joy of bringing a client's project to life. When our custom book client, Polly Jordan, came to us with her fun idea for a lift-the-flap children's board book, we were excited to do just that. In order to better explain her vision, Polly showed us her mock-up of Count the Seven Fruits of Israel, which she delicately made by hand out of cut paper. Working with her unique concept and colorful paper-cut illustrations, we were able to make her idea into a reality. Along with the creation of die-cut flaps, the client also desired the addition of a handle that would allow small children to carry the book along more easily. The following before and after images highlight this transformation process. 

Here you can see the mock-up cover on the left beside the final cover on the right. 

One can compare an interior spread from the initial mock-up with the finished product below. We take pride in quality manufacturing and materials, which were especially crucial in the function of the flaps, handles, and rounded corners. 

Here is a more detailed look at a flap, which opens to reveal the inside of the pomegranate.

This is another before-and-after look at a different spread. The integration of the glossary directly onto the background and the addition of a scroll behind the verse added interest to these pages. 

You can purchase Count the Seven Fruits of Israel on our store. Have a book idea you would like to make tangible? Learn more about our work, and we would love to help you create a professional, quality product that stands the test of time.   

Sneak peek of Living Artfully, by Shannon Carter

Shannon Carter knows that preserving tradition is an act of love. Whether she is collecting and displaying family heirlooms, repurposing antiques, or artfully arranging collections, she prioritizes artful living alongside excellent craftsmanship. We were honored to publish a coffee-table book celebrating her love of tradition and inspiring others to collect, preserve, and display their treasures. (Additionally, she offers a few family recipes, one of which we preview here).

Here are a few exclusive photo excerpts from her book, Living Artfully, which will be available for sale in September. 

Living Artfully will sell for $40, and all proceeds from the book will be donated to the Taft Museum of Art in Cincinnati, Ohio.

What you need to know before quoting your book

Once you’ve set your heart on publishing a book—whether it’s a memoir, a company anniversary edition, a business manifesto, or even an artist’s portfolio—it’s important to know all of your inputs before you determine the route of publication. Here are a few questions to ask yourself before you start calling printers and publishers:

How much time can you commit to the project? 
This will help you determine if a DIY route is feasible, or if you should focus on full-service publishers. 

Do you have a budget?
This will be the first question a publisher will ask you, because it determines whether or not the project is possible and whether or not the given publisher is a good fit. Knowing your budget before you reach out to publishers will save you time in the end.

Do you know where you’re getting the money?
Will this project require fundraising, or is it coming out of an annual marketing budget? Will it be paid for by a single donor, or by a grant or other group? Is the budget flexible, or do you have a set amount that can’t be exceeded? Knowing this will make the quoting process much simpler. If you’re planning on fundraising, then you may not have a set budget when you reach out for quotes, and that’s OK, just know what you can feasibly raise in your network to have a sense of what is realistic.

Will cost be the deciding factor? 
The costs of producing a book vary so widely depending on print run size, level of design and editing required, book specs (hardcover vs. softcover, full color vs. black and white), that it will be near impossible for a publisher to estimate the cost of your project without a few specific details. Know these five things when you approach a publisher, and you will get a better estimate (faster):

1.    Hardcover or softcover
2.    Black and white or full color
3.    Book size (6x9, 7x10, 9x12, etc.)
4.    Page count (or, even better, word count)
5.    Print run size (for an event better quote, ask for three different quantities, to see if there are price breaks)

These variables may change as your vision for the book evolves, but this will give you a starting point.

Are you approaching printers or publishers?
A printer will take all final artwork and print, whereas a publisher will offer/include additional services: research, writing, editing, design, photography, printing, binding, shipping, warehousing, distribution, marketing, etc. If you’re comparing printers to publishers, you’re comparing apples to oranges. One will depend on you to know exactly what you’re doing—preparing print-ready design files (professionally prepared files, not a Word document with images copied and pasted in)—and one will help you create the book from your raw materials (text, photos, illustrations, etc.).

These are just a few of the many questions you might ask yourself before pursuing your book project. Let us know if there are other questions you’ve come across when quoting a project!

What to do before publishing a book, Part 1: Create a Sales Plan

A sales plan is critical to making your book successful—and will be your guide in almost every decision you face in design and printing.

Our clients, Marilyn and Nadine, as they load up their third print run of A Cincinnati Night Before Christmas. They donated the profits from their book to Cincinnati nonprofit adoption agencies, and sold it in retail establishments across the tri-state.

Our clients, Marilyn and Nadine, as they load up their third print run of A Cincinnati Night Before Christmas. They donated the profits from their book to Cincinnati nonprofit adoption agencies, and sold it in retail establishments across the tri-state.

Key questions to answer as you create your sales plan:

Who is your target audience? If you’re publishing a book for an anniversary, how large is your company, community, or organization, and how many within this group do you expect to actually purchase the book? If the book is for a more general audience, how many do you think you can sell within three months?

Why does this matter? You need to know how large your target market is to determine how many books you can conceivably sell, and consequently, how many books you should print in your first run.

Where do you plan on selling the book? Your website, local stores, national book store chains (Barnes & Noble, Books-a-Million, etc.), Amazon, your gift shop?

Why does this matter? This will determine how many access points you have to your target audience. If you’re only selling your book on your website or in your gift shop, this may limit the number you sell.

Do you need (or want) to make money on the book? Some of our clients only want to cover the costs of production, others want to donate profits to the organization or another nonprofit, and some see the book as an opportunity to build market share or extend the company/organization brand.

Why does this matter? This will determine how important the unit cost is in your decision. If you don’t need/want to profit off the book, then a smaller print run with a higher unit cost isn’t necessarily a bad idea. However, if you have a large target audience and you intent to profit off the book, then a larger print run with a lower unit cost is ideal.

How will you use the book? Is it a gift to donors or employees? A business development tool? A sales piece? A product for your gift shop?

Why does this matter? This determines certain quality decisions—hard cover or soft cover, black and white or full color, dust jacket, etc. For example, if the book is a gift to donors who give a specified amount during a capital campaign, the book’s perceived value/quality needs to be fairly high. A cheaply produced book given to high-dollar donors undermines the gesture. 

These four questions are critical starting points for your sales plan. You may also consult friends and family with experience—anyone who has published or sold a book before, or anyone who has experience in marketing/sales. You can also refer to writers’ blogs online for helpful input on marketing and promoting your book—these resources may also have personal stories that resonate with your goal and may help clarify how to publish and sell your book.