Harriett's Homecoming

Five Things You Didn't Know Were Hiding in Orange Frazer Books

It’s not a gimmick when we say that at Orange Frazer, each book is unique. We mean this literally, because every single Orange Frazer book is totally different. Our book design services don't include templates or package-design deals, which means that each image has been individually photo-corrected, each page has been individually formatted, each cover has been individually ushered from concept to bookshelf. Brittany, our lead designer, spends weeks (and sometimes months) drafting, sketching, brainstorming, redoing…and redoing again. We’ve been known—over the course of many weeks or months spent on a particular project—to leave a few “signatures” along the way.  So here they are: the fun (and wacky) things you’ll find hiding in Orange Frazer books:

Orange Frazer PressJust a Car Salesman. Jeff Wyler is known for his numerous successful dealerships over several decades, and the parade of car models across the cover seemed a fitting way to honor that legacy (in both time and diversity). And if you look closely (and know your automobile trivia), you’ll see that our publisher’s very first car, a 1978 Dodge Challenger, made the lineup.

 

 

 

 

 

 

Orange Frazer PressRevealed: Columbus: The Story of Us. In 2012, Columbus celebrated its bicentennial year with all of the celebratory fanfare befitting a prosperous and growing Ohio city. We were commissioned to publish the book honoring this celebration, working with Jamie Greene of ACP Visioning + Planning to make it a reality. Fun fact: Jamie loves bison, and for his Halloween costume that year, dressed as bison for the “bison-tennial.” In honor of Jamie, we included a small bison on the OFP logo on the back cover.

 

 

 

 

 

 

Orange Frazer PressHarriett’s Homecoming: A High-Flying Tour of Cincinnati. This book, by Susan Levine, boasts illustrations by Columbus-area artist, Erin Burchwell. Her layered watercolors lend depth and vibrancy to each page. As a tribute to the Queen City (once the pork capital of the USA), Erin included a pig in every single illustration. Don’t believe us? Try finding all of them (it’s not easy).

 

 

 

 

Orange Frazer PressChad: I Can’t Be Stopped. Chad Johnson of the Cincinnati Bengals worked with us on his memoir, I Can’t Be Stopped. For the cover, we used a profile shot of Chad, in which you see his chin resting on his hands. After this photo was taken, Sarah (our production manager) noticed that Chad’s fingernails were in terrible shape. She insisted that they be cleaned up for the cover. It was too late to reshoot, however, so our designer went to work trimming—and reshaping—them on Photoshop.

 

 

 

 

 

Orange Frazer PressStirrups. It’s not often that you are asked to publish a gynocologist’s memoirs. The cover for this one was particularly challenging. Putting actual stirrups on the cover would be provocative (and off-putting). And no one wants to see a WebMD-style stock photo. A conceptual cover was key. Brittany took a brief field trip to a local jewelry store for inspiration, and came back with photos of charm bracelets and the willpower to design (from scratch) her own symbolic charms. She successfully did this, and I bet you won’t guess which charms are real, and which are her creations (she’s good).

And the Winners Are......Flora and Hayden!

We are so excited to finally announce the winner's of the Harriett's Homecoming Scavenger Hunt! It was so fun to see all of the submitted photos, and we love how much fun all of our Cincinnati families had exploring their city with Harriett. Thank you to all who participated, and thank you for adventuring with our favorite peregrine falcon chick! Flora and Hayden are the recipients of the VIP Grand Prize: a signed copy of the book, a stuffed peregrine falcon toy, and an exclusive trip to Raptor, Inc. in Milford, Ohio! Raptor, Inc. has played a huge part in Harriett's tour around Cincinnati, visiting schools with author Susan Levine and now hosting the winners of our Queen City scavenger hunt. We are so grateful for their help, and for everything they do for raptors in Southwest Ohio!

Here are Hayden and Flora's submitted photos from around the Queen City:

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Congratulations, Hayden and Flora!

Harriett's Homecoming Book Signing

This Saturday Orange Frazer had the opportunity to join Joseph-Beth Booksellers in Cincinnati for a truly one-of-a-kind book signing for our author, Susan Levine. Susan read her book, Harriett's Homecoming: A High-Flying Tour of Cincinnati, and a representative from Raptor, Inc. brought a live peregrine falcon. As an adult, I probably learned just as much as all of the kids there (Did you know the peregrine falcon is the fastest animal on earth, clocking in at 200 mph? Now I do!). Here are two of my favorite snapshots from the event (cell phone snapshots, that is--didn't want to startle the falcon!). Harriett's Homecoming book signing with Susan Levine

Harriett's Homecoming: The Scavenger Hunt Begins!

  Harriett’s Homecoming: A High-Flying Tour of Cincinnati is taking flight and will be arriving in stores in the greater Cincinnati area this week!

To celebrate the release of our newest children’s book, Harriett’s Homecoming: A High-Flying Tour of Cincinnati, Orange Frazer is hosting a citywide scavenger hunt tracing the path of Harriett’s journey! If you and your child visit 5 of the 20 locations mentioned in the book, and take a photo of your child holding the book at each and send them in to us, we will enter you in a drawing for the VIP Grand Prize! The winning family will get a free, signed copy of the book, a stuffed peregrine falcon toy, and a chance to visit the real Harriett Falcon at Raptor, Inc.

For details, rules, and suggested activities, visit our website page dedicated to the Harriett Scavenger Hunt! We cannot wait to see where you find yourself, and we hope that you have just as much fun exploring the Queen City as Harriett did.

Where can you get a copy of Harriett's Homecoming?

Participating Locations:

Joseph-Beth Booksellers in Cincinnati

Barnes & Noble (all Cincinnati locations)

Wild About Birds

Cincinnati Public Library

Cincinnati Museum Center

Email [email protected] with any questions about the scavenger hunt, locations, rules or activities!

Author Insider: How to Sell Your Book with Susan Levine

As I’m sure our readers know (because I haven’t been able to stop talking about it for weeks), our newest children’s book, Harriett’s Homecoming: A High-Flying Tour of Cincinnati, comes out next week! The author, Susan Levine, is a marketing powerhouse, and I thought it would be a great resource for our commercial and custom authors alike to hear about her unique promotion tactics. As she will tell you herself, it’s all about personal relationships, so I spent a while on the phone with her this morning gleaning her wisdom. Here is the condensed version:

1. Start with questions: You have to put yourself in the customer’s shoes to understand the audience.  Why do they want my book? How is my book different than any other book they could buy? I knew my audience would be engaged parents and grandparents—people that are taking their kids around the city to see these places. My audience is also librarians and teachers. It is required by state education standards to teach elementary-aged children about Ohio history. This is the perfect book for them—an illustrated children’s picture book about a great Ohio city.

And it’s not just the end consumer—you have to think about the distributors who will move your book along to the customer. Who wants to sell my book? How is this different than any other book they sell? What can I do to get it to them? How can I get them excited about my book? I knew I should approach the highlighted places in the book, and then hone in on specialty book and toy stores. When I was promoting my first book, Packard Takes Flight: A Bird’s Eye View of Columbus, I approached Larson’s Toys and Games in Columbus about carrying it. I stopped in every few weeks, I brought them Graeter’s Ice Cream coupons as a thank-you when they bent over backwards to help me—I built a personal relationship with them. And the result? They have had my book on the counter for over two years now, and they’ve personally sold hundreds of copies.

2. Network: I worked with the places featured in the book for months ahead of time—researching, building relationships, getting permission for inclusion and pictures and history, etc. I will be dropping off a thank-you copy of the book to every single one of these places, asking them to pass it around and tell their friends.

3. Know your seller: Niche markets want something people can’t find many other places. When I am doing a book on a particular city, I will go to every neighborhood in that city and walk through all of the specialty book and gift stores. Once I’ve figured out which one is the best fit for my book, I go in and talk to a manager, explain to them how perfect their store is for my book and pitch it to them to stock it. But, I will only offer it to their store, and I make it clear that they would be the exclusive seller in that neighborhood.  It then becomes mutually beneficial.

And once you have your book stocked somewhere you can’t just stop there. Specialty book and gift shops don’t operate like your franchised Barnes & Noble: they don’t have books on automatic replenishment. You have to go in every six months and check on your book—do they have enough copies, do they need any more signed, is the book displayed well and correctly? This is where an author has a lot of pull in keeping their book stocked and displayed.

4. Be Assertive: You have to be confident, and you have to be proactive. Talk personally with booksellers, know the Kids’ Lead at your local Barnes & Noble, ask them if they need to place a new order, ask them how to get a staff-pick for your book or how to get better bookshelf placement.

5. Social Media is Powerful: I’m still learning how to optimize social media, but I am learning just how effective it can be. When I was doing Packard Takes Flight, a natural resources/falcon conservancy blog posted about the book and linked to my web store. Within days orders were rolling in online—and these were just from peregrine falcon enthusiasts! Never underestimate what online buzz in a niche industry can do for you.

6. Do Complimentary Programs and Speaking Engagements: Our greatest success with both Packard Takes Flight and Harriett’s Homecoming has been our interactive, engaging, and multi-disciplinary school program. I’ve had so many school librarians who’ve told me it’s the best program they’ve ever been a part of. My favorite was an older librarian who told me: “This is the best author visit we’ve ever seen…and I’ve seen a lot.” And it’s effective because it keeps the kids engaged, learning, and moving.  We talk about architecture, about cities, about falcons, about how books are made. They get to meet Erin, the illustrator, and learn about the artwork and they get to meet the falcon and learn about a native species. It’s really fun and fast-paced, and it moves more books than anything else.

Speaking engagements are also important because they help expose you to your niche audiences. They are never a direct sales pitch, but they enable you to talk about what you’re best at, and you can use your experience and your book as an example. I’ve spoken for the Audubon Society, the Ohio Libraries Conference, the Columbus Historical Society—the list goes on.

7. Make sure you are filling an unmet need with your book: Write a book that fills a need that you are uniquely qualified to fill, and then tell people about it. 

A big thank-you to Susan for her insight!